"When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you - totally. It's great to be popular and improving your Link Popularity will also get you higher rankings on the search engines"
Why is Link Popularity important for Higher Rankings?
Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. They also try to understand the importance or ranking of your site against all competing sites in their niches.
Just How do Search Engines Learn About the Utility and the Validity of Your Content?
Search Engines just love sites that users love to visit. They love it even more if users spend more time at the site before they browse away. Now how do they know which sites humans love? Obviously with the billions of web pages on the world wide web, the Search Engines cannot manually go to each site and check their content.
They let other humans do that work for them. Then they watch as others link to your site. They watch your Link Popularity.
Link popularity simply means how popular are you on the World Wide Web. And your popularity is determined by the number of people linking to your website. The greater the number of external links pointing to your web-site, the greater your ranking. Simple, isn't it?
Here is how to find YOUR link popularity: Go to Google.com and type in "link: followed by your URL". This returns all the sites that link to you in the Google index.
eg. link:http://www.yourdomain.com.
How Do You Get a Lot of People to Link to You?
Getting people to link to you is easy if you establish your presence. Show that you are a master of your domain. Even if you deal in manure, and there are people out there wanting to know more about it, you have an audience.
And if you establish your presence well enough, the links will automatically follow.Of course, no amount of link popularity will help you if don't have the content to keep visitors at your site. So start with good content.
A note of caution! :Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.
Link to:
7 Steps to Greater Link Popularity and Higher Search Engine Rankings
(c)By Dave James 2008
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